Wondercraft

Project Overview

Wondercraft partnered with LOPA Digital to support its expansion from audio into video content creation. This was a major stage in the company’s growth and required a website that could drive customer acquisition, strengthen credibility, and build momentum around the launch.

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LOPA rebuilt Wondercraft’s marketing site in Webflow to create a high-performing, scalable platform that aligned with the company’s existing design direction and growth objectives.

Objectives

• Deliver a launch-ready website for Wondercraft’s new video feature, including targeted landing pages and campaign funnels.
• Improve the visitor-to-signup conversion rate through a clearer, more efficient user journey.
• Develop a Webflow architecture that could scale quickly as the product and marketing activity expanded.

Implementation

1. Collaboration with Leadership
LOPA worked directly with Wondercraft’s co-founder, Dimitris Nikolaou, throughout the project. The close working relationship allowed both teams to move quickly, test ideas in real time, and align development with ongoing product releases.

2. Scalable Webflow and JavaScript Build
The new site was developed from the ground up using Webflow and custom JavaScript components. This included dynamic use-case pages, reusable templates for campaigns, and content blocks that could be updated by the marketing team without developer support.

3. Conversion-Focused User Experience
Each page was structured to guide users from awareness to registration. The design incorporated clear calls to action, social proof, and a user flow optimised for Wondercraft’s freemium model. The result was a smoother experience and stronger conversion performance.

Conclusion

The partnership between Wondercraft and LOPA Digital delivered a measurable commercial outcome. The rebuilt website supported a major product launch, increased user engagement, and gave Wondercraft a marketing platform that can evolve in step with its continued growth.